2010
FIFA World Cup hosted in South Africa
South Africa hosted the FIFA World Cup, the first held on the African continent, amid major infrastructure spending and global attention.
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South Africa hosted the FIFA World Cup, the first held on the African continent, amid major infrastructure spending and global attention.
Significance
A landmark soft-power and nation-branding moment that also raised debates about cost, inequality and lasting public benefit.
Why it matters
A landmark soft-power and nation-branding moment that also raised debates about cost, inequality and lasting public benefit.